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Toxic Beauty Standards: Challenging the Norm to Help You Love the Skin You're In


Revamp Salon Company INC: Helping clients love the skin they're in, one head of hair at a time. BLNDE Beauty Bar leading the charge for Saskatoon Salon's and crushing toxic beauty standards.

In the beauty industry, toxic standards are everywhere, pushing unrealistic ideals that make people feel inadequate and unhappy with their natural appearance. At BLNDE Beauty Bar and Revamp Salon Company, we are committed to challenging these harmful norms. Our mission is to help you feel like the best version of yourself by helping you love the skin you’re in—one head of hair at a time. Let's dive into the three most toxic beauty standards and how we, along with our incredible ambassadors, are working to fight them.


Unrealistic Perfection


The beauty industry often promotes an unattainable ideal of perfection—flawless skin, perfectly symmetrical features, and a specific body type. This standard, perpetuated through heavily edited images and social media filters, leads to low self-esteem and a constant feeling of inadequacy.


Jackie Firth, Swim Queen yxe, empowering saskatoon women to embrace their bodies and challenge beauty norms

To counter this, we partner with Jackie, the Swim Queen. Jackie, a former swimmer, empowers women to lean into love and acceptance of their bodies. She helps them face their fears and hosts a yearly event to unpack their beliefs about their bodies and embrace their true beauty. Her work is crucial in showing that beauty is not about perfection but about embracing who you are. Jackie also is a curly hair natural queen, sometimes she gets color - sometimes she doesn't. We want to use our beauty skills to enhance who you are - not to shame you into feeling you need it. Whether you are a natural queen or a full out glam queen we welcome all of you to our space, because it's not our job to empose standards on you. It's our job to make your hair dreams come true.


Youth Obsession


The belief that youth equals beauty devalues natural aging and creates a fear of growing older. This standard pushes individuals towards excessive use of anti-aging products and procedures, fostering anxiety and preventing people from embracing their natural aging process.


At our salon, we celebrate all stages of life. We believe beauty does not diminish with age; it evolves. Our goal is to provide services that enhance your natural beauty and make you feel confident at any age. With ambassadors like Ashlee Piper, a local teacher, self-love advocate, and curvy fashionista, we promote the message that you are beautiful just the way you are, regardless of age or size. Now the beauty with that is you get to choose. If you want to use botox or anything else you have the freedom to choose and we celebrate that too, but mostly we don't want to add to you thinking you are not utterly perfect as is!


One-Size-Fits-All Beauty


The promotion of a single beauty standard often prioritizes Eurocentric features, marginalizing people with diverse appearances. This leads to a lack of representation and inclusivity in the beauty industry.


BLNDE Beauty Bar and Revamp Salon Company INC combating toxic beauty standards with ambassadors Jackie Firth and Ashlee Piper

We proudly partner with advocates like Ashlee Piper, who helps curvy women embrace their beauty. Ashlee's work in promoting self-love and acceptance aligns with our mission to celebrate diversity and individuality. She demonstrates that beauty comes in all shapes, sizes, and colors, and we are here to support and enhance your unique beauty. To support this our team also undergoes training in inclusivity and their own personal wellness to help them identify things that may be holding them back! It starts with being the change you want to see! Our salon company also has strict bullying policies in place to foster a safe enviroment for all.


Our Commitment to Change


Our partnerships with Jackie Firth and Ashlee Piper are essential in our fight against toxic beauty standards. These collaborations help us create a supportive and inclusive environment where everyone can feel beautiful and valued.


At BLNDE Beauty Bar and Revamp Salon Company, we believe in the power of self-love and acceptance. We offer personalized services tailored to enhance your natural beauty and make you feel confident and fabulous. Our mission is to help you feel like the best version of yourself by loving the skin you're in—one head of hair at a time.


Join the Movement


If you’ve been feeling the pressure of toxic beauty standards, know that you are not alone. We invite you to join our movement towards a more inclusive and realistic approach to beauty. Book a complimentary consultation with one of our specialists today to discuss how we can help you achieve your beauty goals. Or take our quick 5-minute Stylist Soulmate quiz to find the perfect match for your budget, lifestyle, and personality.


Together, let's redefine beauty standards and celebrate the uniqueness of every individual.


Saskatoon's blonde and extension specialists are crushing toxic beauty standards in the salon industry.




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